Decentraland is the first virtual decentralized platform owned and created by its users. Decentraland runs on the Ethereum blockchain through the ERC20 token. Users can purchase virtual plot of land called “LAND” where they can build anything on it. In turn, other users / visitors can make use of anything that is available on the land for a certain fee paid through MANA towards the owner of the land. MANA is the ticker symbol that you will see on exchanges.